Culture and identity
Culture is no longer considered as a luxury of a few and it is now proclaimed as a universal right. This has been translated into the development by public institutions and especially local administrations of several cultural services and programmes.
The cultural policy of a municipality must put together a wide range of elements: heritage conservation and valorisation, tourism promotion, sports, language and native customs in a multicultural context, etc. It must seek to create balance between leisure time and cultural consumption and also to focus on boosting the abilities for the creation of local contents and cultural products. The cultural policy should also include the management of infrastructures and cultural equipments and design programmes for the socio-cultural amusement and the promotion of associationism, etc.
Innovation in the cultural policy should be closely linked to the municipal project and with the desired image and values of the municipality. It must consider the economic dimension of culture and use it for the local development.
On the other hand, the cultural policy should be integrated in the supramunicipal cultural policies, always seeking to be complemented with the actions developed in other territories. Innovation in cultural policy will also take advantage of the opportunities that ICT have to offer in order to favour social participation in the design of programmes and services, to bring them closer to the addressees and to improve the efficiency and effectiveness in management.